COMPREHENSIVE AND MEASURED
AUDIENCE INSIGHTS.
A UNIQUE CANADIAN SOLUTION
REEL DATA provides market research to Canada’s screen-based industries. We measure audience sentiment and deliver comprehensive insights contextualized for the domestic market. At REEL Data, we aim to provide actionable and affordable data for film, television and content makers.
canadian demographics
We understand the Canadian market is different and isn’t well represented in US based surveys. Our data is curated based on Canadian demographics.
local experts
Our local team of experts collaborates with our clients to advise and design the entire data collection process - from surveys to test audiences.
LEVERAGING MODERN TECHNOLOGY
A customizable technology driven approach to data collection coupled with AI validation to augment collected metrics, provides actionable insights.
OUR SERVICES
IN THEATRE QUANTITATIVE AND QUANTITATIVE TESTING
We provide full-service test screening, data analysis and reporting services for Film & TV Series in production and for completed content needing market intelligence.
FOCUS GROUPS
We recruit audiences in the field and online to ensure high quality, statistically relevant audience data. Focus groups are moderator-lead discussions which seek to uncover the "Why?" behind audience scores.
REPORTING AND ANALYSIS
Our detailed reports provide actionable insights by blending quantitative and qualitative metrics to help our clients make sense of their results that are tuned to independent films in the Canadian market.
Materials Testing
REEL Data helps guide campaign direction, individual elements, and a dissemination strategy that applies audience insights to the positioning of the content to wider audiences.
